Fast Forward Dublin, Endinburgh, and Bristol – the leading industry event for accounting offices: spaces are limited & registration is free

book demo

change region

login

We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

More Posts

Businesswoman with turtle near stack of coins. Investment victory and success from patience, Slow but stable

The hidden cost of inefficiency in UK accounting firms

Accounting companies depend on precision, expertise, and trust to be successful, but even the most reputable firms undercut their performance due to one persistent issue: ...
Read More

How Cloud Accounting Automation Can Drive Revenue Growth for Accountancy Firms

Many traditional accounting tools can no longer keep up with the demands of the modern world. Your clients expect work done faster, mistakes come with ...
Read More
Business Team Meeting Discussion Working Concept

Cloud collaboration tools for accountants

Effortless collaboration has become an essential tool for accounting companies. Seamless communication and shared access to data and documentation help teams effectively manage deadlines, prepare ...
Read More
The future of compliance: How Silverfin is revolutionising Accounts Production

The future of compliance: How Silverfin is revolutionising Accounts Production

Accounting firms today are at a crossroads. While client demands, regulatory pressures, and workloads have evolved dramatically, the tools used to handle core compliance processes ...
Read More

AI accounting: 5 benefits of using embedded intelligence in your firm

Does your accounting firm struggle with increasing demands for accuracy and efficiency? Maintaining quality service in the face of growing client expectations and market competition ...
Read More

How to turn client data into strategic advisory conversations

Formulating advice has long been part of an accounting firm’s toolkit. But delivering high-quality client advisory for accountants consistently across every file, every meeting and ...
Read More
Accountants in meeting discussing AI

What are the smart steps to moving your AI ambitions forward? 7 steps to understanding and managing AI in your accountancy firm

Embarking on technical transformation doesn’t happen overnight. It takes commitment, strategic planning and a clear path. Discover how to move forward with your accountancy firm ...
Read More
silverfin

Enhancing client relationships with digital accounting solutions

Discover how digital accounting solutions enhance client relationships in UK accounting firms through faster data sharing and responsiveness.
Read More
The best AI tools for accounting firm

What’s new and useful? The latest AI innovations and what to use them for

In this chapter from our recent AI whitepaper ‘Beyond the hype: the real benefits of AI for your accountancy firm’, we check our understanding of ...
Read More
time saving finance accounts production

Time-saving tips for accounts production

When accuracy, speed, and compliance are non-negotiable, accounts production can be a time-intensive bottleneck. Manual processes, outdated spreadsheets, and fragmented workflows consume valuable hours, draining ...
Read More
business process improvement team meeting

How accounting firms modernise operations without disruption

Accounting firm leaders understand the need to modernise operational workflows, but many hesitate to act because they worry about the impact on day-to-day delivery. The ...
Read More

Beyond compliance: How technology is redefining the role of accountants

The UK accounting industry is poised for a fundamental shift. Firms are facing increasing regulatory demands, higher client expectations and the challenges of hybrid work ...
Read More

Let’s Chat

Scroll to Top