We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

More Posts

IRIS & Silverfin: Key Differences You Need to Know

Bid farewell to the drudgery of manual data and spreadsheet management and say hello to intelligent digital templates. Learn more today.
Read More

The transformation: Super speed and flexibility

In the first part of this whitepaper The call to adventure – Understanding the capacity challenges ahead, we established what’s at stake and why it’s ...
Read More

We took the Camel to the future @PKF

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech. As strategic ...
Read More

The Future of AI in Accounting: Where are we headed?

Four views from our Digital Accountancy Show panel discussion… Recently, I was invited to host a panel discussion on the second day of the Digital ...
Read More
The risk of falling behind competitors who are embracing AI

What’s really at stake? The risk of falling behind competitors who are embracing AI

In this chapter from our recent AI whitepaper ‘Beyond the hype: the real benefits of AI for your accountancy firm’, we start to unpick the ...
Read More

The Benefits of Digital Working Papers for Accountants

The use of working papers in accountancy started in the 19th century at the beginning of modern accountancy, and have evolved significantly over time.  First ...
Read More

Driving New Standards With Accounting Compliance Software

If there is one thing you can count on, it’s changes to compliance regulations. In fact a recent report by Accounting Web Intelligence cited the ...
Read More

Unlocking potential: A guide to selecting the right AI accountant software

What's better for your firm - a best-of-breed approach or a full suite solution? This is what we explored in our recent webinar. Watch it ...
Read More

IRIS & Silverfin: Key Differences You Need to Know

Bid farewell to the drudgery of manual data and spreadsheet management and say hello to intelligent digital templates. Learn more today.
Read More

Using standardised data to unlock greater accounting firm profit margins

No one knows better than accountants that profit margins are what’s left when your salaries and costs (like rent and software subscriptions) are deducted from ...
Read More

How Automation Technology for Accountants Grows Firms 

What’s your tech stack like at your accounting firm? If you’re using Excel spreadsheets and tools that don’t speak to each other, you’re increasing the ...
Read More
New whitepaper from Silverfin AI - beyond the hype

Beyond the hype: the real benefits of AI for your accountancy firm

The team at Silverfin developed this whitepaper to bring together industry analysis of the key AI issues occupying accountants’ minds today. Using explanations of the ways ...
Read More

Let’s Chat

Scroll to Top