We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

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