We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

More Posts

modern accounting solutions

User-based to client file-based pricing: The benefits of modern solutions for accounting firms

Discover the top benefits of modern accounting solutions and how they can enhance your accounting firm's efficiency, accuracy and profitability.
Read More

Unlocking AI: Transforming your accountancy firm

On many fronts the accounting industry is being pushed hard to become more efficient and, at the same time, level up the value of their ...
Read More

IRIS & Silverfin: Key Differences You Need to Know

Bid farewell to the drudgery of manual data and spreadsheet management and say hello to intelligent digital templates. Learn more today.
Read More
accounting compliance software

Choosing the right accounting compliance software for your firm

Struggling to keep up with UK accounting compliance? The right software can automate tasks, improve accuracy, and reduce regulatory risk. Discover key features to look ...
Read More
The Power of Community: Unlocking Collective Growth in Accounting

The Power of Community: Unlocking Collective Growth in Accounting

At a recent industry event (Accountex London 2025), a dynamic and thought-provoking panel brought together three prominent leaders in accounting technology and bookkeeping to explore ...
Read More
time saving finance accounts production

Time-saving tips for accounts production

When accuracy, speed, and compliance are non-negotiable, accounts production can be a time-intensive bottleneck. Manual processes, outdated spreadsheets, and fragmented workflows consume valuable hours, draining ...
Read More
corporation tax calculations

Save time on corporation tax with automated tax compliance tools

Corporation tax preparation has long been a stressful, time-consuming, and error-prone process, and this is especially true when data is managed across systems with mostly ...
Read More
Thomas Worthington UK Product lead

5 Product Trends from Accountex 2025 That Actually Matter (And What They Say About the Future of Accounting)

Intro Something changed at Accountex this year. Yes, the software demos were slicker. The AI buzz louder. The tote bags more… plentiful. But, the real ...
Read More

AI-powered accounting software: enhancing efficiency

Discover how AI-powered accounting software boosts efficiency with automation and real-time insights for UK firms.
Read More

The evolving landscape of M&A in the accounting sector

Explore how private equity and M&A are reshaping the accounting sector. Learn key strategies for managing growth, preserving culture, and keeping clients at the centre ...
Read More

Silverfin launches guide to using AI to solve the accountancy sector’s ‘capacity crunch’

Written in collaboration with senior leaders at accounting firms flinder, Moore, and BKL, the whitepaper explains why AI and accounting automation software is the key ...
Read More

Streamlining Complex Processes Through Accounting Workflow Automation 

The time-consuming burden of data entry, which invariably creates errors, drains an accountancy firm’s resources. Your firm’s resources, especially accountants’ time, could be better spent ...
Read More

Let’s Chat

Scroll to Top