We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

More Posts

The Hidden Cost of Excel in Accounting: How Spreadsheet Dependence Fuels Burnout

Many accounting professionals struggle with the daily frustrations of managing complex financial data in Excel. These issues are more than just nuisances; they lead to ...
Read More
best of breed technology

The thirst for best of breed technology is great. So, why are there no clear winners in tech firms usage?

In this Elite Business exclusive, Silverfin's Phil Hobden explores the increasing demand for best-of-breed technology in accounting.
Read More

The transformation: Super speed and flexibility

In the first part of this whitepaper The call to adventure – Understanding the capacity challenges ahead, we established what’s at stake and why it’s ...
Read More

Accelerated growth – unlocking the superpowers of your people

Earlier in this whitepaper The call to adventure – Understanding the capacity challenges ahead, we established what’s at stake and why it’s time to transform ...
Read More
silverfin

Season 1 teaser | AI: friend, foe or fad?

How long until we’re all working for super-intelligent toasters? Are robots really coming for my job?! These are the sorts of questions we’re asking in ...
Read More
Cloud Accounting Adoption

Cloud accounting adoption challenges & solutions

Discover common challenges of adopting cloud accounting software and practical solutions to help you overcome them.
Read More

We took the Camel to the future @PKF

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech. As strategic ...
Read More
someone on laptop touching AI floating button

Safe AI for Accounting Practices: Building Trust in the Age of Automation

Trust is the currency of accounting. From compliance filings to AI-assisted recommendations, clients want more than answers, they want assurance that your processes are accurate, ...
Read More
The best of both worlds - combining Excel and Silverfin

The best of both worlds – combining Excel and Silverfin

Bid farewell to the drudgery of manual data and spreadsheet management and say hello to intelligent digital templates. Learn more today.
Read More
The risk of falling behind competitors who are embracing AI

What’s really at stake? The risk of falling behind competitors who are embracing AI

In this chapter from our recent AI whitepaper ‘Beyond the hype: the real benefits of AI for your accountancy firm’, we start to unpick the ...
Read More

EP 7 – How AI is transforming bookkeeping: insights from Nicolai Thomson, Jenesys AI

Artificial intelligence is redefining the future of accounting, and Nicolai Thomson, CEO and co-founder of Jenesys AI, is at the forefront of this transformation. In ...
Read More
silverfin

5 ways cloud platforms improve accounting firm team collaboration

Discover how to boost accounting firm team collaboration with cloud platforms like Silverfin, streamlining communication and tasks, and improving efficiency.
Read More

Let’s Chat

Scroll to Top