We took the Camel to the future @PKF

3min Read

From May 14th to 16th, Silverfin had the pleasure of attending the PKF EMEI Conference, held at the Radisson Blu Hotel in Marrakech.

As strategic partners of PKF Global, we were invited to join this inspiring gathering of professionals from across the EMEI (Europe, Middle East, India) region.

For me, it was not only a professional milestone—my very first global conference—but also an eye-opening look into how a global network like PKF builds meaningful connections across borders.


A unique blend of insights and experiences

The conference offered a rich program that combined strategic sessions with cultural experiences, perfectly reflecting the vibrant spirit of Marrakech.

It was fascinating to witness how PKF brings together its global members to collaborate, share knowledge, and align on future opportunities.

These face-to-face interactions were valuable to all involved and made a difference in getting to know each other better.

Silverfin was proud to contribute to the agenda. Together with my colleague Petar, we hosted two sessions that were well received for their originality and relevance. We were humbled by the positive feedback and inspired by the many engaging discussions that followed with network members.

What topics did we cover? We wanted to paint strong images in the minds of attendees. In doing so, we talked about maintaining your garden filled with different exotic flowers (customers with different needs) and bridges that carry your employees towards future growth in your company.

Believe me, it made sense if you attended the session 😉


Exploring Marrakech beyond the conference room

Beyond the professional value, the event organisers thoughtfully included local experiences that allowed us to explore the beauty and culture of Marrakech in truly memorable ways.

We took part in a camel ride, enjoyed a magical dinner under the stars in the Agafay Desert, wandered through the historic Medina with a local guide, and even attended a session with a local herborist to learn about the production and uses of argan oil.

These moments not only gave us a deeper appreciation of the city, but also offered a relaxed setting to connect with fellow attendees on a more personal level.


Building stronger partnerships

One of the many highlights of the conference was the opportunity to speak with other strategic partners of PKF.

These conversations provided new perspectives on the market and helped validate and expand our own ideas.

The openness and thoughtfulness of these exchanges reinforced the value of being part of such a dynamic network.


Looking ahead

We’re grateful to PKF for the invitation and the incredible hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made this an unforgettable experience.

We’re excited to continue deepening our collaboration with PKF and contributing to the growth and innovation of their global network.

Until next time, Marrakech! Choukran (thank you) for your hospitality!

Petar & Tim.

More Posts

Mastering the Solution for Accounting Digital Transformation: Hurst’s Success With Silverfin

The accounting industry is at a crossroads. You need to either adapt to the digital era and embrace new technologies or risk exposing your firm ...
Read More
Businesswoman with turtle near stack of coins. Investment victory and success from patience, Slow but stable

The hidden cost of inefficiency in UK accounting firms

Accounting companies depend on precision, expertise, and trust to be successful, but even the most reputable firms undercut their performance due to one persistent issue: ...
Read More

How AI technologies are revolutionising accounting firms in the UK

AI is transforming accounting firms in the UK by automating tasks, enhancing data accuracy and boosting productivity. Here's how.
Read More

UK accountancy sector prepares for growth in 2025

A joint Accountancy Age and HSBC report highlights the UK accountancy sector’s resilience and optimism. Learn more here.
Read More
silverfin

5 ways cloud platforms improve accounting firm team collaboration

Discover how to boost accounting firm team collaboration with cloud platforms like Silverfin, streamlining communication and tasks, and improving efficiency.
Read More

How Automation Technology for Accountants Grows Firms 

What’s your tech stack like at your accounting firm? If you’re using Excel spreadsheets and tools that don’t speak to each other, you’re increasing the ...
Read More
Excel can cause frustrations and create risks

Moving beyond Excel for working papers – an introduction

Bid farewell to the drudgery of manual data and spreadsheet management and say hello to intelligent digital templates. Learn more today.
Read More
silverfin

How UK firms can overcome the challenges of cloud accounting adoption

Discover how to boost accounting firm team collaboration with cloud platforms like Silverfin, streamlining communication and tasks, and improving efficiency.
Read More

AI vs Traditional Accounting: Which is More Efficient?

AI accounting automation software helps to enhance and optimise financial processes and tasks. The technology can help streamline operations and increase accuracy, doing much of ...
Read More

Silverfin’s connected Working Papers solution sees 94% annual growth as companies shift from Excel to AI

In Silverfin's latest guide, learn how to move away from Excel to software that improves efficiency and delivers productivity gains using AI.
Read More

AI in accountancy – making sense of implementation

Discover how AI is transforming accounting, with tips on tools, data structure, and enhancing client communication for firms. Watch the full webinar for actionable insights.
Read More

Using Post Accounting Software to Generate New Revenue Streams

Unlock the potential of your client’s financial data with post accounting software. This powerful tool goes beyond keeping track of numbers and helps improve consistency ...
Read More

Let’s Chat

Scroll to Top