{"id":28578,"date":"2020-06-16T10:44:01","date_gmt":"2020-06-16T10:44:01","guid":{"rendered":"https:\/\/silverfin.com\/resources\/pourquoi-le-benchmarking-est-benefique-pour-vos-clients-et-pour-vos-chiffres\/"},"modified":"2026-02-13T11:26:28","modified_gmt":"2026-02-13T11:26:28","slug":"pourquoi-le-benchmarking-est-benefique-pour-vos-clients-et-pour-vos-chiffres","status":"publish","type":"post","link":"https:\/\/silverfin.com\/fr-be\/resources\/pourquoi-le-benchmarking-est-benefique-pour-vos-clients-et-pour-vos-chiffres\/","title":{"rendered":"Pourquoi le benchmarking est b\u00e9n\u00e9fique pour vos clients et pour vos chiffres"},"content":{"rendered":"

Comment devenir le conseiller le plus fiable de vos clients<\/strong><\/p>\n

La fa\u00e7on la plus efficace de mesurer la r\u00e9ussite<\/h3>\n

Nous sommes tous coupables de faire des comparaisons : avec d\u2019autres personnes, des coll\u00e8gues, des voisins, voire d\u2019autres entreprises. Qu\u2019il soit conscient ou inconscient, ce comportement humain est tout \u00e0 fait normal.<\/p>\n

Peut-\u00eatre est-ce une histoire de jalousie. Ou une occasion de prouver que nous sommes meilleurs que d\u2019autres. Sur un plan superficiel, nous adorons comparer nos maisons, nos voitures, voire nos salaires avec nos amis.<\/p>\n

Plus on y pense, plus il semble \u00e9vident que nous aimons les listes comparatives. Les Oscars, les C\u00e9sar, la Coupe du monde de football, les J.O. Tous ces \u00e9v\u00e9nements n\u2019ont-ils pas \u00e9t\u00e9 cr\u00e9\u00e9s pour comparer des participants et d\u00e9signer des vainqueurs et des perdants ?<\/p>\n

Comme l\u2019\u00e9voque Jorn Lyseggen dans le livre Outside Insight<\/a>, le benchmarking s\u2019av\u00e8re encore plus crucial dans le monde des affaires. \u00ab Le benchmarking repr\u00e9sente la fa\u00e7on la plus honn\u00eate de mesurer la r\u00e9ussite \u00bb, \u00e9crit-il. \u00ab Peu importe que votre entreprise se porte \u00e0 merveille de mani\u00e8re isol\u00e9e. L\u2019essentiel est de comprendre ses performances par rapport \u00e0 ses concurrents. \u00bb<\/p>\n

La v\u00e9ritable astuce consiste cependant \u00e0 comprendre pourquoi une chose est sup\u00e9rieure \u00e0 une autre. Ne serait-il pas formidable de pouvoir expliquer \u00e0 une athl\u00e8te pourquoi elle ne court pas aussi vite qu\u2019une autre et lui r\u00e9v\u00e9ler comment d\u00e9passer ses concurrentes ?<\/p>\n

Ou de pouvoir analyser un film et montrer au r\u00e9alisateur, \u00e0 l\u2019aide de donn\u00e9es scientifiques, pourquoi son travail est inf\u00e9rieur \u00e0 celui d\u2019un autre ? Ces informations seraient extr\u00eamement pr\u00e9cieuses !<\/p>\n

Or, c\u2019est pr\u00e9cis\u00e9ment ce que les comptables peuvent offrir \u00e0 leurs clients. Mais pour cela, ils doivent disposer des donn\u00e9es, de la technologie et des outils ad\u00e9quats.<\/p>\n

\"SF-AT-Why-benchmarking-is-good-for-your-clients-insert\"<\/p>\n

Une nouvelle occasion de prodiguer des conseils<\/h3>\n

En utilisant la plateforme Silverfin, les comptables peuvent consolider les donn\u00e9es financi\u00e8res historiques et actuelles de chacun de leurs clients, qu\u2019importe leur solution de comptabilit\u00e9. Arm\u00e9s de ces donn\u00e9es, ils peuvent comparer leurs performances de nombreuses fa\u00e7ons.<\/p>\n

Au niveau individuel du client, ils peuvent comparer des p\u00e9riodes financi\u00e8res sp\u00e9cifiques (mois, trimestres ou ann\u00e9es) et effectuer des analyses \u00e0 donn\u00e9es comparables. Ils peuvent examiner chaque transaction dans le d\u00e9tail et suivre les marges b\u00e9n\u00e9ficiaires et les d\u00e9penses au fil du temps.<\/p>\n

Ce faisant, les comptables se trouvent en position de force. Ces connaissances et ce savoir approfondis leur permettent d\u2019identifier les risques et opportunit\u00e9s propres \u00e0 une entreprise. Ils peuvent ainsi conseiller leurs clients en cas de changement dans les performances, d\u2019augmentation des co\u00fbts ou de retards de paiement syst\u00e9matiques. Par ailleurs, ils peuvent informer leurs clients de mani\u00e8re proactive en cas d\u2019activit\u00e9 anormale ou de changements inattendus dans les finances.<\/p>\n

\"SF-AT-Why-benchmarking-is-good-for-your-clients-insert\"<\/p>\n

Des services consultatifs \u00e0 grande \u00e9chelle<\/h3>\n

Les \u00e9valuations comparatives g\u00e9n\u00e8rent \u00e9galement des informations au niveau du portefeuille. Les comptables peuvent utiliser Silverfin afin d\u2019identifier les clients susceptibles d\u2019\u00eatre impact\u00e9s par un \u00e9v\u00e9nement sp\u00e9cifique et ainsi fournir des conseils cibl\u00e9s pouvant g\u00e9n\u00e9rer une r\u00e9elle valeur ajout\u00e9e.<\/p>\n

Par exemple, ils peuvent identifier et suivre les clients sous pression en raison du COVID-19, puis leur prodiguer des conseils cibl\u00e9s. Ils peuvent non seulement discerner rapidement les mesures COVID-19 et les appliquer \u00e0 un fichier client sp\u00e9cifique, mais aussi \u00e9laborer des pr\u00e9visions critiques de tr\u00e9sorerie et simuler des sc\u00e9narios. Ce faisant, les comptables peuvent identifier les clients \u00e0 risque et collaborer avec eux afin d\u2019\u00e9tudier l\u2019impact des diff\u00e9rentes mesures sur leurs performances au fil du temps.<\/p>\n

Tout cela n\u2019est qu\u2019un d\u00e9but. Lorsque de nouvelles mesures, taxes ou r\u00e9glementations sont sur le point d\u2019entrer en vigueur dans un pays ou une r\u00e9gion sp\u00e9cifique, les comptables peuvent rapidement cerner le risque potentiel pour un client et avertir ce dernier en lui prodiguant des conseils sur la conduite \u00e0 adopter.<\/p>\n

\"SF-AT-Why-benchmarking-is-good-for-your-clients-inserts\"<\/p>\n

L\u2019heure est venue d\u2019ouvrir la porte \u00e0 un monde de nouvelles opportunit\u00e9s<\/h3>\n

Comme les comptables d\u00e9tiennent des informations tr\u00e8s d\u00e9taill\u00e9es \u00e0 propos de leurs clients, ils sont \u00e9galement capables de leur d\u00e9couvrir des points communs.<\/p>\n

En utilisant la plateforme Silverfin, ils peuvent consulter toutes les donn\u00e9es de leurs clients dans un format clair et riche en graphiques qui leur permet d\u2019effectuer des comparaisons dans un secteur ou domaine sp\u00e9cifique. Ils peuvent examiner en profondeur les raisons pour lesquelles une entreprise se porte bien et une autre pas, puis fournir un plan d\u2019action visant \u00e0 am\u00e9liorer les performances. Ils peuvent comparer les plans tarifaires, d\u00e9penses mensuelles, co\u00fbts salariaux et autres facteurs financiers.<\/p>\n

L\u2019obtention de ces donn\u00e9es permet par ailleurs aux partenaires d\u2019identifier des opportunit\u00e9s pr\u00e9cises en mati\u00e8re de services consultatifs. Cet atout favorise les relations avec les clients, mais aussi les performances financi\u00e8res de l\u2019entreprise, qui acc\u00e8de ainsi \u00e0 de nouveaux flux de revenus.<\/p>\n

Enfin, le benchmarking va bien au-del\u00e0 du simple classement des clients. Il constitue \u00e9galement l\u2019occasion de vendre des services consultatifs \u00e0 haute valeur ajout\u00e9e et, partant, de fournir de v\u00e9ritables conseils qui influenceront de mani\u00e8re significative les chiffres de vos clients, mais aussi les v\u00f4tres.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment devenir le conseiller le plus fiable de vos clients<\/p>\n","protected":false},"author":94,"featured_media":39218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[202],"tags":[226,297,402],"class_list":["post-28578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fr-be","tag-services-consultatifs","tag-blog","tag-benchmarking-fr-be"],"acf":[],"yoast_head":"\nBenchmarking pour cabinets comptables : b\u00e9n\u00e9fices clients et r\u00e9sultats<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le benchmarking aide les cabinets comptables \u00e0 offrir des conseils cibl\u00e9s et \u00e0 renforcer la fid\u00e9lit\u00e9 client. 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