{"id":28569,"date":"2020-10-08T13:22:08","date_gmt":"2020-10-08T13:22:08","guid":{"rendered":"https:\/\/silverfin.com\/resources\/decouvrez-les-observations-sur-lavenir-de-la-comptabilite-et-le-role-de-la-technologie\/"},"modified":"2026-02-13T10:19:33","modified_gmt":"2026-02-13T10:19:33","slug":"decouvrez-les-observations-sur-lavenir-de-la-comptabilite-et-le-role-de-la-technologie","status":"publish","type":"post","link":"https:\/\/silverfin.com\/fr-be\/resources\/decouvrez-les-observations-sur-lavenir-de-la-comptabilite-et-le-role-de-la-technologie\/","title":{"rendered":"D\u00e9couvrez les observations sur l\u2019avenir de la comptabilit\u00e9 et le r\u00f4le de la technologie"},"content":{"rendered":"

Ce que nous avons appris de nos experts lors de l\u2019\u00e9v\u00e9nement Fast Forward Studio.<\/strong><\/p>\n

<\/p>\n

Le 17 septembre dernier, nous avons pu organiser notre \u00e9v\u00e9nement annuel Fast Forward d\u00e9di\u00e9 aux comptables. Pour des raisons \u00e9videntes, nous avons d\u00fb renoncer \u00e0 notre habituelle rencontre en direct en Belgique. Cependant, notre alternative num\u00e9rique s\u2019est av\u00e9r\u00e9e tout aussi inspirante. En outre, ce fut l\u2019occasion r\u00eav\u00e9e de pr\u00e9senter les nombreuses possibilit\u00e9s offertes par l\u2019exp\u00e9rience num\u00e9rique.<\/p>\n

L\u2019orientation client reste la cl\u00e9 de la r\u00e9ussite<\/h3>\n

Durant la premi\u00e8re partie de Fast Forward, Nathalie Van De Peute (Payconiq<\/a>), Sophie Docx (Cake<\/a>) et Jeroen Lemaire (In the Pocket<\/a>) ont mis en lumi\u00e8re l\u2019impact de la technologie sur les services financiers.<\/p>\n

Interrog\u00e9 \u00e0 propos des technologies qui exerceront la plus grande incidence au cours des prochaines ann\u00e9es, Jeroen Lemaire s\u2019est montr\u00e9 tr\u00e8s clair. L\u2019intelligence artificielle progresse \u00e0 grands pas et occupera une place toujours plus importante au cours des cinq \u00e0 dix prochaines ann\u00e9es.<\/p>\n

Elle exercera \u00e9galement un impact consid\u00e9rable sur la relation avec les clients. Ce qui, \u00e0 l\u2019\u00e9vidence, nous m\u00e8ne \u00e0 l\u2019une des principales conclusions de cette session, \u00e0 savoir l\u2019orientation client, qui constitue toujours la cl\u00e9 de la r\u00e9ussite<\/strong>.<\/p>\n

Par ailleurs, nos h\u00f4tes ont tous trois partag\u00e9 un autre message essentiel\u00a0: ne pas se ruer sur la premi\u00e8re technologie venue sans y r\u00e9fl\u00e9chir s\u00e9rieusement.\u00a0 Comme l\u2019a si bien r\u00e9sum\u00e9 Jeroen Lemaire\u00a0: \u00ab\u00a0Votre transformation num\u00e9rique n\u00e9cessite une strat\u00e9gie et un plan\u00a0\u00bb. \u00ab\u00a0Veillez \u00e0 disposer d\u2019une expertise interne<\/strong> suffisante et renforcez-la en choisissant de solides partenaires strat\u00e9giques\u00a0\u00bb, a ajout\u00e9 Nathalie Van De Peute. \u00ab\u00a0Et restez en contact avec le march\u00e9<\/strong> et les besoins de vos clients\u00a0\u00bb, a conclu Sophie Docx.<\/p>\n

Le passage \u00e0 l\u2019\u00e8re num\u00e9rique, une question de vie ou de mort<\/h3>\n

Au cours de la deuxi\u00e8me session, nous avons effectu\u00e9 une plong\u00e9e en profondeur dans la comptabilit\u00e9 aux c\u00f4t\u00e9s de notre co-PDG Joris Van Der Gucht, qui a partag\u00e9 sa vision de la comptabilit\u00e9 connect\u00e9e avec le public.<\/p>\n

Cet ancien comptable comprend parfaitement la profession et les d\u00e9fis auxquels elle doit faire face. Selon lui, les entreprises qui envisagent d\u2019adopter la comptabilit\u00e9 connect\u00e9e<\/strong> doivent tenir compte de trois facteurs\u00a0: leur strat\u00e9gie en mati\u00e8re de collaborateurs<\/strong>, leur mod\u00e8le d\u2019entreprise<\/strong> et la technologie<\/strong> dont elles comptent se servir pour atteindre leur objectif.<\/p>\n

La comptabilit\u00e9 connect\u00e9e<\/a> est en train de changer la fa\u00e7on dont les gens collaborent au sein d\u2019une soci\u00e9t\u00e9, \u00e0 la fois entre eux et avec les clients. Elle exerce \u00e9galement un impact sur le mod\u00e8le d\u2019entreprise des soci\u00e9t\u00e9s, car les t\u00e2ches manuelles classiques sont automatis\u00e9es pour c\u00e9der la place \u00e0 des activit\u00e9s plus lucratives comme les services consultatifs. Le comptable adopte ainsi un r\u00f4le plus actif aupr\u00e8s des clients. Selon lui, la technologie sert principalement \u00e0 \u00e9tablir un lien entre les deux autres facteurs strat\u00e9giques.<\/p>\n

Il a \u00e9galement partag\u00e9 la courbe de maturit\u00e9 de Silverfin en mati\u00e8re de comptabilit\u00e9 connect\u00e9e ou de transformation num\u00e9rique. Cet outil offre aux bureaux d\u2019expertise-comptable un plan par \u00e9tapes en vue d\u2019une transformation num\u00e9rique r\u00e9ussie. Il s\u2019av\u00e8re essentiel d\u2019accepter cette transformation et d\u2019agir rapidement car, comme Joris l\u2019a dit, la num\u00e9risation d\u2019un bureau n\u2019est plus un choix, mais une question de vie ou de mort.<\/p>\n

L\u2019\u00e9volution, pas la r\u00e9volution<\/h3>\n

Ensuite, nous avons demand\u00e9 aux chefs de file de la comptabilit\u00e9 de partager leur point de vue et leurs histoires concr\u00e8tes \u00e0 propos de la r\u00e9alit\u00e9 quotidienne du changement et de la comptabilit\u00e9 connect\u00e9e. Nous avons discut\u00e9 avec Dawn Marriot (PDG d\u2019Azets<\/a>, Royaume-Uni), Jorgen Broothaers (partenaire de PWC Belgium<\/a>), Brian Murphy (responsable de l\u2019engagement chez Deloitte<\/a>, Irlande) et Martin De Bie (conseiller en innovation chez 216 Accountants<\/a>, Pays-Bas).<\/p>\n

Tous les quatre ont confirm\u00e9 que leur transformation num\u00e9rique a permis d\u2019accro\u00eetre l\u2019efficacit\u00e9 de leurs activit\u00e9s de conformit\u00e9, car le travail peut \u00eatre effectu\u00e9 plus rapidement, les taux d\u2019erreurs ont chut\u00e9 de mani\u00e8re spectaculaire et la flexibilit\u00e9 a grimp\u00e9 en fl\u00e8che. Cependant, ils ont \u00e9galement soulign\u00e9 \u00e0 quel point il est important de ne pas se pr\u00e9cipiter et ont expliqu\u00e9 pourquoi il s\u2019av\u00e8re crucial d\u2019entamer cette transformation num\u00e9rique avec l\u2019ensemble des collaborateurs. \u00ab\u00a0Vous devez imp\u00e9rativement recycler vos collaborateurs<\/strong> pour qu\u2019ils deviennent des professionnels qualifi\u00e9s\u00a0\u00bb, a expliqu\u00e9 Jorgen Broothaers. \u00ab\u00a0Ensuite, vous pourrez laisser davantage de place \u00e0 la cr\u00e9ativit\u00e9.\u00a0\u00bb Brian Murphy a \u00e9galement soulign\u00e9 l\u2019importance de prendre du recul pour d\u00e9finir sa propre vision des choses. \u00ab\u00a0Vous devez d\u2019abord imaginer<\/strong> ce que vous voulez, puis<\/strong> le construire<\/strong>, et pas l\u2019inverse.\u00a0\u00bb Martin De Bie a acquiesc\u00e9 et ajout\u00e9 que la t\u00e2che pouvait s\u2019av\u00e9rer ardue dans le cas d\u2019une grande entreprise dot\u00e9e d\u2019un vaste syst\u00e8me traditionnel avec lequel il faut composer. \u00ab\u00a0Ne vous accrochez pas \u00e0 des titres. Vous devez vous montrer rigoureux et performant<\/strong>\u00a0\u00bb, conseille-t-il. \u00ab\u00a0La meilleure fa\u00e7on d\u2019y parvenir consiste \u00e0 vous associer<\/strong>. \u00bb<\/p>\n

Mais avant tout, la cl\u00e9 de la r\u00e9ussite, ce sont les collaborateurs qui font le travail. Tous les orateurs ont confirm\u00e9 que l\u2019aspect humain s\u2019av\u00e8re crucial<\/strong> dans ce processus. \u00ab\u00a0Expliquez \u00e0 vos collaborateurs pourquoi vous effectuez ces changements\u00a0\u00bb, a pr\u00e9cis\u00e9 Dawn Marriott. \u00ab\u00a0Pr\u00e9parez un plan parfaitement clair et permettez \u00e0 chacun d\u2019\u00e9voluer \u00e0 son propre rythme. Vous n\u2019avez pas besoin d\u2019une r\u00e9volution, mais plut\u00f4t d\u2019une \u00e9volution constante.\u00a0\u00bb<\/p>\n

La technologie, moteur de l\u2019avenir comptable<\/h3>\n

R\u00e9unissant Tim Vandecasteele (co-PDG de Silverfin), Adrian Blair (Receipt Bank<\/a>, Royaume-Uni) et Ken Bastiaen (Boltzmann<\/a>), le dernier groupe de notre \u00e9v\u00e9nement s\u2019est pench\u00e9 sur les technologies \u00e9mergentes en comptabilit\u00e9. Selon eux, l\u2019informatique bas\u00e9e sur le cloud a exerc\u00e9 un impact consid\u00e9rable sur tous les secteurs, et la comptabilit\u00e9 ne fait pas exception. \u00ab\u00a0Autrefois, la comptabilit\u00e9 \u00e9tait une activit\u00e9 r\u00e9trospective\u00a0\u00bb, a commenc\u00e9 Adrian. \u00ab\u00a0Or, l\u2019informatique bas\u00e9e sur le cloud permet de tenir la comptabilit\u00e9 en temps r\u00e9el, ce qui la rend bien plus exploitable.\u00a0\u00bb<\/p>\n

Cependant, il nous a tous rassur\u00e9s en pr\u00e9cisant que le m\u00e9tier de comptable n\u2019\u00e9tait pas en danger. \u00ab\u00a0Les comptables deviendront des conseillers de confiance. Or, la confiance ne peut \u00eatre automatis\u00e9e<\/strong>. \u00bb Tim Vandecasteele a ajout\u00e9 que m\u00eame si de nombreuses activit\u00e9s peuvent d\u00e9sormais \u00eatre automatis\u00e9es, le comptable aura toujours un r\u00f4le crucial \u00e0 jouer. \u00ab L\u2019intervention humaine et la prise de d\u00e9cisions ne peuvent \u00eatre remplac\u00e9es \u00bb, a-t-il expliqu\u00e9. N\u00e9anmoins, il d\u00e9conseille vivement de se ruer sur la technologie juste pour le principe. \u00ab L\u2019informatique bas\u00e9e sur le cloud offre des possibilit\u00e9s illimit\u00e9es en termes de<\/strong> collaboration, d\u2019accessibilit\u00e9 et de connexion<\/strong>\u00a0\u00bb, a-t-il pr\u00e9cis\u00e9. Ken a partag\u00e9 cet avis\u00a0: \u00ab\u00a0Ce n\u2019est pas seulement de l\u2019intelligence artificielle\u00a0\u00bb, a-t-il dit. \u00ab\u00a0C\u2019est un outil que les clients peuvent utiliser pour r\u00e9soudre des probl\u00e8mes<\/strong>.\u00a0\u00bb Par ailleurs, la cl\u00e9 d\u2019une transformation r\u00e9ussie r\u00e9side dans une strat\u00e9gie fond\u00e9e sur la r\u00e9alit\u00e9. La gestion du changement doit toujours tenir compte de la fa\u00e7on d\u2019am\u00e9liorer le processus.<\/p>\n

D\u00e8s lors, le scepticisme et le sens critique des comptables vis-\u00e0-vis de leur strat\u00e9gie technologique sont tout \u00e0 fait pertinents et sains. Ceux-ci doivent rester ouverts au changement et \u00e0 l\u2019innovation, mais poser des questions.<\/p>\n

La transformation num\u00e9rique et la comptabilit\u00e9 connect\u00e9e repr\u00e9sentent-elles une opportunit\u00e9 pour tous\u00a0?<\/h3>\n

Pour conclure, le public a pos\u00e9 des questions difficiles \u00e0 nos fondateurs. \u00c0 commencer par celle-ci\u00a0: l\u2019automatisation et la technologie sont-elles une mauvaise nouvelle pour les comptables\u00a0? \u00ab\u00a0Ce sont des opportunit\u00e9s\u00a0\u00bb, a r\u00e9pondu Joris, convaincu. \u00ab\u00a0Nous voulons \u00e9duquer les clients afin qu\u2019ils consid\u00e8rent la technologie comme un partenaire<\/strong>.\u00a0\u00bb<\/p>\n

Et il sait parfaitement de quoi il parle, car son envie de fonder Silverfin est n\u00e9e de sa propre frustration en tant que comptable. La motivation de Tim, en revanche, \u00e9tait quelque peu diff\u00e9rente. \u00ab\u00a0Je voulais avant tout simplifier un travail tr\u00e8s complexe\u00a0\u00bb, a-t-il expliqu\u00e9. \u00ab\u00a0Je suis ravi de constater que nous pouvons aider les petites comme les grandes entreprises<\/strong>\u00a0\u00bb. Et nous esp\u00e9rons sinc\u00e8rement que ses clients consid\u00e8rent Silverfin comme un partenaire pour les comptables. Un partenaire qui les aide \u00e0 innover et \u00e9voluer pour le mieux, et non un concurrent.<\/p>\n

Alors, si vous avez manqu\u00e9 l\u2019\u00e9v\u00e9nement Fast Forward Studio, ne vous inqui\u00e9tez pas. Vous pourrez en apprendre davantage sur les discussions avec nos experts invit\u00e9s en vous identifiant et en regardant <\/span>ici<\/a> l\u2019enregistrement de notre pr\u00e9sentation en direct.<\/span><\/p>\n

Au cours de ces prochaines semaines, nous examinerons dans le d\u00e9tail chacune des sessions et certaines de nos r\u00e9unions enregistr\u00e9es ici, sur notre blog.<\/p>\n

\"FFS-Blog-Insert\"<\/p>\n

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