{"id":28565,"date":"2020-11-09T20:46:22","date_gmt":"2020-11-09T20:46:22","guid":{"rendered":"https:\/\/silverfin.com\/resources\/5-lecons-tirees-de-la-transformation-digitale-des-chefs-de-file-de-la-comptabilite\/"},"modified":"2026-02-13T09:30:43","modified_gmt":"2026-02-13T09:30:43","slug":"5-lecons-tirees-de-la-transformation-digitale-des-chefs-de-file-de-la-comptabilite","status":"publish","type":"post","link":"https:\/\/silverfin.com\/fr-be\/resources\/5-lecons-tirees-de-la-transformation-digitale-des-chefs-de-file-de-la-comptabilite\/","title":{"rendered":"5 le\u00e7ons tir\u00e9es de la transformation digitale des chefs de file de la comptabilit\u00e9"},"content":{"rendered":"

Au cours de Fast Forward Studio, nous avons discut\u00e9 avec de nombreux experts de premier plan dans les secteurs de la technologie, des services financiers et de la comptabilit\u00e9. Dans ce blog, nous nous concentrerons sur notre session r\u00e9unissant divers chefs de file mondiaux de la comptabilit\u00e9 : Dawn Marriott (Azets<\/a>, Royaume-Uni), Jorgen Broothaers (PWC<\/a> Belgium), Brian Murphy (Deloitte Ireland<\/a>) et Martin de Bie (216 Accountants<\/a>, Pays-Bas.) Nous les avons interrog\u00e9s \u00e0 propos des le\u00e7ons qu\u2019ils ont tir\u00e9es de la transformation num\u00e9rique de leur entreprise.<\/p>\n

Les le\u00e7ons qu\u2019ils ont partag\u00e9es avec nous se sont av\u00e9r\u00e9es tr\u00e8s utiles pour les entreprises qui doivent encore amorcer leur transformation digitale, mais aussi pour celles qui l\u2019ont d\u00e9j\u00e0 bien entam\u00e9e. Tous nos orateurs ont fermement d\u00e9fendu le passage au digitale en \u00e9talant ses nombreux avantages, parmi lesquels une conformit\u00e9 am\u00e9lior\u00e9e, une flexibilit\u00e9 et une rapidit\u00e9 accrues et des progr\u00e8s significatifs en termes de pr\u00e9cision et d\u2019efficacit\u00e9. Cependant, la s\u00e9ance ne portait pas tant sur la question de savoir si les entreprises doivent sauter le pas, mais plut\u00f4t comment elles doivent g\u00e9rer leur transformation digitale le moment venu.<\/p>\n

<\/p>\n

La r\u00e9ussite exige l\u2019adh\u00e9sion de vos collaborateurs<\/h3>\n

Les 4 experts sont convaincus qu\u2019il est primordial de communiquer ad\u00e9quatement avec leurs collaborateurs \u00e0 propos des changements qu\u2019ils visent et de leurs cons\u00e9quences sur le quotidien de leur entreprise. Dawn Marriott, d\u2019Azets, a expliqu\u00e9 que l\u2019adh\u00e9sion de l\u2019\u00e9quipe \u00e9tait essentielle et que celle-ci pouvait s\u2019obtenir de diverses fa\u00e7ons. \u00ab Votre message et vos valeurs doivent \u00eatre coh\u00e9rents \u00bb, a-t-elle pr\u00e9cis\u00e9. \u00ab \u00c9voquez les avantages et expliquez pourquoi vous effectuez un changement. \u00bb Martin de Bie, de 216 Accountants, a acquiesc\u00e9 : \u00ab Emmenez tous vos collaborateurs dans l\u2019aventure. Ils doivent comprendre ce qui se passe et pourquoi \u00bb, a-t-il ajout\u00e9.<\/p>\n

Le profil du comptable \u00e9volue<\/h3>\n

Brian Murphy, de Deloitte, a soulign\u00e9 que le changement ne s\u2019applique pas uniquement \u00e0 l\u2019environnement de travail. En effet, l\u2019\u00e9volution technologique implique \u00e9galement un changement dans les comp\u00e9tences et le profil de personnalit\u00e9 du comptable type. \u00ab La capacit\u00e9 \u00e0 analyser et \u00e0 r\u00e9soudre des probl\u00e8mes devient incontournable \u00bb, a-t-il pr\u00e9cis\u00e9. \u00ab De plus, les comptables doivent se montrer ouverts et pr\u00eats \u00e0 adopter la technologie. \u00bb Tous nos orateurs ont indiqu\u00e9 qu\u2019une transformation digitale r\u00e9ussie requiert imp\u00e9rativement un recyclage des collaborateurs. En effet, ceux-ci doivent non seulement se familiariser avec les nouveaux processus, mais aussi acqu\u00e9rir de nouvelles comp\u00e9tences. Jorgen Broothaers a confirm\u00e9 que chez PWC, les activit\u00e9s de conseil se sont consid\u00e9rablement d\u00e9velopp\u00e9es. \u00ab Autrefois, les t\u00e2ches de conformit\u00e9 et de fiscalit\u00e9 se r\u00e9sumaient \u00e0 des \u00e9l\u00e9ments livrables tels que des rapports. Aujourd\u2019hui, en revanche, les clients veulent recevoir des conseils fiscaux \u00bb, a-t-il pr\u00e9cis\u00e9. Si ce glissement dans les attentes des clients exerce un impact consid\u00e9rable sur les professionnels, qui doivent s\u2019adapter et acqu\u00e9rir de nouvelles comp\u00e9tences, il leur r\u00e9serve \u00e9galement de nouvelles opportunit\u00e9s passionnantes. \u00ab … Il s\u2019av\u00e8re crucial de r\u00e9fl\u00e9chir \u00e0 une fa\u00e7on de former, de coacher et d\u2019encourager vos collaborateurs \u00bb, a soulign\u00e9 Dawn. Aujourd\u2019hui, les comptables entretiennent une relation plus engageante et constructive avec leurs clients. \u00ab Il s\u2019agit d\u2019un aspect essentiel pour lequel les professionnels auront besoin d\u2019aide et de coaching afin de pouvoir adopter un nouveau type de comportement \u00bb, estime-t-elle.<\/p>\n

N\u2019ayez pas peur de battre vos cartes<\/h3>\n

D\u2019un point de vue pratique, un processus de transformation requiert un plan efficace. Selon Brian Murphy, ce plan se composait de trois aspects chez Deloitte. La premi\u00e8re \u00e9tape consistait \u00e0 standardiser, puis \u00e0 centraliser toutes les donn\u00e9es. Pour y parvenir, Deloitte a ensuite mis sur pied des centres de livraison. Enfin, l\u2019entreprise a automatis\u00e9 ses activit\u00e9s de base. Cependant, poursuivre un plan de transformation sans examiner au pr\u00e9alable les progr\u00e8s enregistr\u00e9s jusque-l\u00e0 n\u2019est pas une bonne id\u00e9e. \u00ab Il est important de prendre du recul de temps \u00e0 autre pour d\u00e9finir sa propre vision des choses \u00bb, a averti Brian. Un autre aspect tout aussi crucial consiste \u00e0 mettre en place une bonne gestion du changement, ce qui n\u2019est possible que lorsque vos collaborateurs sont sur la m\u00eame longueur d\u2019onde que vous. \u00ab Vous devez donc demander \u00e0 vos collaborateurs ce qu\u2019ils veulent \u00bb, a-t-il conclu.<\/p>\n

Voyez les choses en grand<\/h3>\n

Par ailleurs, vous devez imp\u00e9rativement envisager d\u2019adapter votre strat\u00e9gie interne. \u00ab Conserver la m\u00eame organisation interne n\u2019est pas favorable au changement \u00bb, a expliqu\u00e9 Martin. \u00ab Aujourd\u2019hui, une entreprise doit se montrer rigoureuse et performante, et quelques titres ne devraient pas entraver cela. \u00bb<\/p>\n

Jorgen a racont\u00e9 que le parcours de PWC avait dur\u00e9 de nombreuses ann\u00e9es. L\u2019entreprise a pr\u00e9par\u00e9 ses collaborateurs au changement en lui permettant de le visualiser, elle a mis au point une proposition de valeur et elle a appris \u00e9norm\u00e9ment de ses erreurs. PWC a bien \u00e9videmment rencontr\u00e9 des hauts et des bas tout au long de sa transformation, car il s\u2019agissait de r\u00e9inventer le possible. L\u2019entreprise a mis sur pied un centre d\u2019excellence et a remplac\u00e9 son approche r\u00e9trospective par une d\u00e9marche davantage ax\u00e9e sur les risques. Elle n\u2019y serait jamais parvenue sans avoir r\u00e9invent\u00e9 le possible et mis au point un plan solide d\u00e8s le d\u00e9part.<\/p>\n

Ces \u00e9l\u00e9ments semblent essentiels pour toutes les entreprises qui veulent r\u00e9ussir leur transformation. Lorsqu\u2019on lui a demand\u00e9 quelle devrait \u00eatre la premi\u00e8re \u00e9tape d\u2019un processus de transformation, Brian s\u2019est montr\u00e9 tr\u00e8s clair. \u00ab Il faut voir les choses en grand \u00bb, a-t-il expliqu\u00e9. \u00ab Vous devez d\u2019abord imaginer ce que vous voulez, puis le construire, et pas l\u2019inverse. \u00bb Cette approche a incit\u00e9 Deloitte \u00e0 adopter une m\u00e9thode d\u2019audit plus pouss\u00e9e, \u00e0 cr\u00e9er des rapports plus significatifs et \u00e0 travailler plus efficacement en r\u00e8gle g\u00e9n\u00e9rale.<\/p>\n

Choisissez judicieusement vos partenaires<\/h3>\n

Cependant, voir les choses en grand ne signifie pas pour autant qu\u2019il faut se montrer imprudent. Martin nous a recommand\u00e9 d\u2019envisager avec soin la meilleure option : d\u00e9penser beaucoup d\u2019argent pour un projet interne \u00e0 part enti\u00e8re ou collaborer avec des sp\u00e9cialistes externes. Si ces experts peuvent renforcer vos op\u00e9rations sans que vous ayez \u00e0 d\u00e9penser des fortunes, vous devez cependant faire un choix judicieux. Et pour y parvenir, vous devez garder l\u2019esprit ouvert. \u00ab C\u2019est ainsi que nous sommes tomb\u00e9s sur Silverfin \u00bb, a pr\u00e9cis\u00e9 Martin. Pour clore la session, Dawn a ajout\u00e9 que les partenaires externes ne sont pas les seuls \u00e0 pouvoir vous apporter une plus-value. \u00ab N\u2019ayez pas peur de faire appel \u00e0 de nouvelles personnes disposant d\u2019une expertise diff\u00e9rente. Il est toujours int\u00e9ressant d\u2019envisager diverses comp\u00e9tences \u00bb, a-t-elle conclu.<\/p>\n

Vous souhaitez en savoir plus \u00e0 propos de Fast Forward 2020 ? Dans ce cas, regardez l\u2019enregistrement complet de notre pr\u00e9sentation en direct aux c\u00f4t\u00e9s de Dawn, Jorgen, Brian et Martin sur le site web Fast Forward 2020. <\/a><\/p>\n

Vous \u00eates pr\u00eat \u00e0 vous lancer dans l\u2019aventure ou \u00e0 acc\u00e9l\u00e9rer la transformation num\u00e9rique de votre entreprise ? Contactez-nous <\/a>d\u00e8s aujourd\u2019hui et nous vous aiderons avec plaisir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au cours de Fast Forward Studio, nous avons discut\u00e9 avec de nombreux experts de premier plan dans les secteurs de la technologie, des services financiers et de la comptabilit\u00e9. 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