{"id":96018,"date":"2025-04-01T13:16:47","date_gmt":"2025-04-01T13:16:47","guid":{"rendered":"https:\/\/silverfin.com\/resources\/ai-in-accounting-chris-downing\/"},"modified":"2026-02-16T11:57:01","modified_gmt":"2026-02-16T11:57:01","slug":"ai-in-accounting-chris-downing","status":"publish","type":"post","link":"https:\/\/silverfin.com\/en-ie\/resources\/ai-in-accounting-chris-downing\/","title":{"rendered":"The future of AI in accounting: insights from Chris Downing at Sage"},"content":{"rendered":"\n

AI is rapidly transforming the accounting profession, not just as a tool for automation but as a strategic asset that enhances efficiency, improves decision-making, and enables accountants to focus on higher-value work. In a recent conversation on the Silver Linings podcast<\/a><\/em>, Chris Downing<\/a>, Director for Product Marketing at Sage, shared his perspective on AI\u2019s role in shaping the future of accounting and the practical steps firms can take to leverage its full potential.<\/p>\n\n\n\n

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AI in accounting: more than just automation<\/h2>\n\n\n\n

\u201cEveryone\u2019s been getting excited about generative AI ever since OpenAI and ChatGPT came along,\u201d says Chris. \u201cBut Sage has been investing in AI for a good eight years, whether through our own products or strategic acquisitions.\u201d<\/p>\n\n\n\n

AI in accounting isn\u2019t just about automating repetitive tasks – it\u2019s about fostering trust, improving data accuracy, and delivering meaningful insights. \u201cThere\u2019s no point asking questions of information unless you can actually trust the quality of that information,\u201d Chris explains. That\u2019s why Sage\u2019s approach to AI isn\u2019t just about introducing new tools but ensuring that accountants and bookkeepers can rely on them to drive real value.<\/p>\n\n\n\n

What sets purpose-built AI apart?<\/h2>\n\n\n\n

One of the biggest challenges in the industry is distinguishing between real AI and surface-level implementations. \u201cLarge language models like ChatGPT and Google Gemini are broad in their approach. They can surface information, but they can also be confused,\u201d says Chris.<\/p>\n\n\n\n

Sage\u2019s AI, including its Copilot feature, is designed specifically for accountants. \u201cOur AI assistant is trained with a purposeful mission – to help accountants and bookkeepers with finance. It understands the workflows, the needs, and the jobs to be done. That\u2019s what makes it different from more generic AI tools.\u201d<\/p>\n\n\n\n

This targeted approach allows AI to go beyond automation and act as a digital assistant that continuously learns from user behaviour, providing real-time insights and nudges to improve decision-making. \u201cThe latest themes of AI aren\u2019t just about automating tasks. They\u2019re about understanding what\u2019s happening, providing prompts and nudges, and improving efficiency in ways we haven\u2019t seen before.\u201d<\/p>\n\n\n\n

AI\u2019s role in forecasting and business insights<\/h2>\n\n\n\n

AI\u2019s ability to analyse transactional data at scale is also transforming cash flow forecasting and financial planning. \u201cForecasting isn\u2019t just about looking at a nominal ledger balance,\u201d Chris explains. \u201cIt\u2019s about understanding customer and supplier behaviors, payment volumes, and trends.\u201d<\/p>\n\n\n\n

One of the biggest time drains in financial forecasting is not just running the numbers but writing up reports. \u201cAccountants are great at number crunching but not always wordsmiths,\u201d Chris admits. \u201cGenerative AI can help create clear, concise reports based on financial insights, giving accountants more time to review, validate, and discuss findings with clients.\u201d<\/p>\n\n\n\n

AI as a solution to the talent shortage<\/h2>\n\n\n\n

The accounting profession is busier than ever, with firms struggling to recruit and retain talent. AI can help bridge the gap between demand and capacity. \u201cAI allows firms to do more with less,\u201d Chris notes. \u201cIt frees up accountants from mundane tasks and reinforces their knowledge of tax legislation, reporting, and compliance.\u201d<\/p>\n\n\n\n

He highlights how AI-powered assistants are already making a difference. \u201cWe\u2019ve seen people train AI models with the latest accounting standards, allowing them to ask complex regulatory questions and get instant, accurate responses. That\u2019s a game-changer for firms looking to upskill their teams quickly.\u201d<\/p>\n\n\n\n

Advice for firms looking to implement AI<\/h2>\n\n\n\n

For firms hesitant about adopting AI, Chris advises starting small and focusing on data quality and strategic integration. \u201cThe firms seeing real value from AI aren\u2019t just chasing bright, shiny objects. They\u2019re focusing on what matters, ensuring data quality, identifying key applications, and embedding AI into existing workflows.\u201d<\/p>\n\n\n\n

He also stresses the importance of education and training. \u201cMany firms, especially smaller ones, don\u2019t have the capacity to experiment with new technology. That\u2019s why tech providers need to do more to showcase AI\u2019s potential and provide hands-on support.\u201d<\/p>\n\n\n\n

Beyond implementation, firms must also establish an AI policy to manage data security and compliance. \u201cEvery firm needs to document where their data is being held, how clients engage with AI, and what their approach to data sharing will be.\u201d<\/p>\n\n\n\n

What\u2019s next for AI in accounting?<\/h2>\n\n\n\n

Looking ahead, Chris sees AI enhancing accountants\u2019 roles rather than replacing them. \u201cThe future of AI in accounting is about partnership. AI will make compliance and automation seamless, giving accountants confidence in their data and freeing them up for strategic advisory work.\u201d<\/p>\n\n\n\n

He predicts that AI will eventually eliminate many of the manual processes in financial reporting. \u201cThe concept of \u2018month-end\u2019 or \u2018year-end\u2019 could disappear, with transactions automatically categorised, validated, and processed in real time.\u201d<\/p>\n\n\n\n

Final thoughts<\/h2>\n\n\n\n

Chris believes that firms that embrace AI now will be best positioned for success. \u201cWith Making Tax Digital coming in 2026, every client relationship will need to be reviewed, repriced, and re-engaged. AI can help firms scale efficiently, improve client interactions, and stay ahead of regulatory changes.\u201d<\/p>\n\n\n\n

His message to firms still holding back? \u201cAI is here to make your life easier. Start small, get comfortable, and let it do what it does best – giving you back time to focus on your clients and your business.\u201d<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Unlock insights from Chris Downing on the future of AI in accounting, and the practical steps you can take to leverage its full potential<\/p>\n","protected":false},"author":94,"featured_media":96020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[874],"tags":[880,892,893,913],"class_list":["post-96018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-ie","tag-blog-en-ie","tag-ai-en-ie","tag-accounting-en-ie","tag-cloud-en-ie"],"acf":[],"yoast_head":"\nAI in Accounting: Chris Downing\u2019s Insights for the Future | Silverfin IE<\/title>\n<meta name=\"description\" content=\"Explore Chris Downing\u2019s expert perspective on AI in accounting and discover practical steps to harness its potential for Irish firms. 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