{"id":78974,"date":"2025-03-18T16:22:11","date_gmt":"2025-03-18T16:22:11","guid":{"rendered":"https:\/\/silverfin.com\/?p=78974"},"modified":"2026-02-16T12:35:49","modified_gmt":"2026-02-16T12:35:49","slug":"ep-3-how-to-actually-use-ai-at-work-billie-mcloughlin-2020-innovation","status":"publish","type":"post","link":"https:\/\/silverfin.com\/en-gb\/resources\/ep-3-how-to-actually-use-ai-at-work-billie-mcloughlin-2020-innovation\/","title":{"rendered":"EP 3 &#8211; How to (actually) use AI at work | Billie McLoughlin, 20:20 Innovation"},"content":{"rendered":"\n<p>In episode three of the podcast, Phil sits down with <strong>Billie McLoughlin,<\/strong> tech and AI lead at 2020 Innovation, who shares practical advice for accountants looking to embrace AI. From simple tools to transformative changes in the profession, this episode offers actionable tips and insights into using AI confidently.<\/p>\n\n\n\n<p>Listen or watch today to learn about the best tools you need to level up your practice today. <\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-27b7af1e wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-not-stacked-on-mobile pd-btn-wrap is-layout-flex wp-container-core-columns-is-layout-f5f7395f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-b2a27621 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:200px\">\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-186343729552\"\nstyle=\"max-width:100%; max-height:auto !important; width:100%;height:50px !important\" data-hubspot-wrapper-cta-id=\"186343729552\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJ2GO6l5UfaIp9q%2B1LEWW5pvWmx37Tr8kz9VXh6jWJ4ax%2B1PNs3qwt%2FIYn5kBjgJ0m5vPdkGk%2BUw9W%2FHBPtv1DmHwK%2Fniw%2FEvuFifHhJQrXuC5rQ3gBVYDslR1Jg9aQdpzkPMjPi8KZ4NWpKIRyBiuT1G3rn0BJhJZUWSHUBTHQeRdOjTLguaAjisq5VFZ%2BCmBlbHtmW7b7BX15DQi4Seo9MU36PWjbibb%2FuHGzd8gfIqQewniJr34JcPM7Ic8e24SBBIgwGhf3%2BO6PVcLMOHsB%2FTrqQtUWDlZ1tRSTGBZn1TPIWVgTNheXhGh%2B8PmaTnNTofZdX3ghxneXh%2Fcx7jE%3D&#038;webInteractiveContentId=186343729552&#038;portalId=2270223\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"YouTube podcast\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2270223\/interactive-186343729552.png\" style=\"height: 50px; width: 100%; object-fit: contain !important;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:200px\">\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-186336976450\"\nstyle=\"max-width:100%; max-height:auto !important; width:100%;height:50px !important\" data-hubspot-wrapper-cta-id=\"186336976450\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKTVus8IAyXd67MqB5vD%2Fxpg53jxb2kHxC0JgMg3mEH%2F7qOk9hUXrLbiTSHIkHNyycAaNFwxXSe6zBSh8ZjWWeF0rA8H1noGKxeLt2miYL8iVQonMNqFl6ox6n12lZK1z%2F1Za6cy%2B%2Fi808VCzIUSjYRLnqsmOltj424z90jHyxkgYz%2B0VT2e7Hlm1KLBBkm2jc%2BXwEZYkKWu52wz04MmGq03JsokiLpY1QjivPhCWC%2BQCDya887mz%2Fm%2BOcjjtQBvBAsNUn9vmSfhxpZ2cRgV6PqlW19fMABG%2BQ%2BXyDsAhfP9EQqOedg%2BE55nEOn&#038;webInteractiveContentId=186336976450&#038;portalId=2270223\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"spotify-podcast-button\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2270223\/interactive-186336976450.png\" style=\"height: 50px; width: 100%; object-fit: contain !important;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-constrained wp-block-column-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0;flex-basis:200px\">\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-186343729702\"\nstyle=\"max-width:100%; max-height:auto !important; width:100%;height:50px !important\" data-hubspot-wrapper-cta-id=\"186343729702\">\n<a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLK9fC6vgdEzbmrTFBHFdtaUu3hDmX3bYKIZT2CJTKV%2BbESDM5efvm2asXULn6yIibGHk03opZKDD7WCoKAMd%2B3r0EV1MGBP25lXZiWqvUCNEB%2FLbA4vPXJ8qeQVJYrACU36iJ5zGmxndT66jkSn8gMmkBxvgNdaVuxsqvKvPpmc04tA72bTc%2F47yPsNpypKzWpHEpdU27G8%2B11m5EPSBo9E0fnWbrtdLEg9%2FM58D8FLSaCAiEwwI4f6ly5hKe9JeoZOHTVZE2nCQPsy%2BTM804vYc4OsUpxUOvxQ6NbA2giQnWzxyJRF224Dmtki3plag3A5QCwooDa3P6TY%2Bq7NvQaA&#038;webInteractiveContentId=186343729702&#038;portalId=2270223\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n<img decoding=\"async\" alt=\"Apple_Podcasts\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/2270223\/interactive-186343729702.png\" style=\"height: 50px; width: 100%; object-fit: contain !important;\"\nonerror=\"this.style.display='none'\" \/>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-read-the-blog-to-unlock-the-key-takeaways-from-billie-s-conversation\"><a href=\"https:\/\/silverfin.com\/en-gb\/resources\/getting-started-with-ai-billie-mcloughlin\/\">Read the blog to unlock the key takeaways from Billie&#8217;s conversation<\/a><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EP 3 | How to (actually) use AI at work | Billie Mcloughlin, 2020 Innovation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WKlC8zcSKaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transcript\">Transcript<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>Guest Introduction:<\/strong> Hi, I\u2019m Billie McLaughlin. I\u2019m a practice consultant at 2020 Innovation and the Tech and AI lead there. I\u2019m also a qualified accountant (ACCA), with over 12 years of experience in practice, before moving over to the other side of the fence to try and help as many accountants as I can on their digital journey.<\/summary>\n<p><strong>Phil Hobden:<\/strong> So, Billie welcome to the podcast! It\u2019s great to have you here and great to talk to you about the always exciting and interesting topic of artificial intelligence. So, let\u2019s jump straight in.<\/p>\n\n\n\n<p>I guess the first question I want to ask is, and I guess probably the question that\u2019s on everyone\u2019s mind: should accountants be scared of AI? Is it coming for them and their jobs?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> No, it really upsets me to read this in the media all the time because what it\u2019s coming for is the future of the profession. The fact is, if I was 17 again, deciding what I wanted to do as a career, and I was reading that by the time I qualified, there would be no job for me, I\u2019d probably decide to go into a different industry.<\/p>\n\n\n\n<p>So, the most concerning part is actually the future of the profession. We want to try and encourage new people to still want to be accountants. It\u2019s still a great industry to be in, and if anything, artificial intelligence makes it more exciting because it means we can diversify what we do for our clients.<\/p>\n\n\n\n<p>So, it\u2019s coming for the future in a sense, but not in the way that we think it is. There\u2019s a huge amount of opportunity. Everybody\u2019s heard the saying now that it\u2019s not coming for your job\u2014it\u2019s the people who don\u2019t use artificial intelligence that will get replaced by it. And I do think that\u2019s true to a certain extent.<\/p>\n\n\n\n<p>I think we need to make sure that we\u2019re aware of AI, understand the opportunities, and grasp them where they\u2019re readily available\u2014especially if our clients are using it. We\u2019re seeing this day-to-day with it being in mobile phones now. Our clients will be using it in their businesses, but I think people need to not underestimate how much it will be expected from their point of view that we\u2019re using it as well, as an industry.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Yeah, I think that\u2019s a really good point. Do you think there\u2019s a risk that there will be two tiers of accountancy firms\u2014or two tiers of people in accountancy firms\u2014those that embrace AI and those that don\u2019t? Kind of like the start of the cloud journey, right?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah. And to be honest, I think the cloud journey, even now, isn\u2019t necessarily two tiers, but definitely staggered. Because even now, I speak to practitioners who may be acquiring a firm, and they\u2019re still adding up on spreadsheets.<\/p>\n\n\n\n<p>I had one experience a few years back, not too long ago, maybe about 5 years ago. They were acquiring a practice where the team was still putting information on a spreadsheet and then adding it up with a calculator. It blows your mind that you wouldn\u2019t even think that exists anymore.<\/p>\n\n\n\n<p>So, it\u2019s amazing to think that actually, it\u2019s not just two tiers. There\u2019s a huge amount of difference between the most technologically advanced firms and the least technologically advanced. It\u2019s definitely a huge, huge gap. And what it will do is just drive a bigger wedge between those firms.<\/p>\n\n\n\n<p>Something I say a lot to people is to get your ducks in a row\u2014not just assuming AI can revolutionise everything. You have to get the basics in order. If you\u2019re not already using things like cloud software, you\u2019re not going to get the benefit of using artificial intelligence.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> I actually just&#8230; I wept a little bit when you said about someone using Excel and then using a calculator. It\u2019s like, you can&#8230; A, you can do that on Excel. But B, the fact they\u2019re still using Excel? A little tear came to the corner of my eye there.<\/p>\n\n\n\n<p>So, I guess if it\u2019s not going to replace their jobs, it\u2019s not going to replace them. It is still quite overwhelming, right? AI has gone from being nowhere to everywhere, and I guess that it is quite overwhelming. So, practically, with the firms that you talk to on a daily basis, and from your experience, where\u2019s a good place for an accountant to get started with AI? What\u2019s the entry point they can kind of grow from?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah, I just want to go back to what you said. 100%\u2014I agree about the overwhelm. It\u2019s kind of just been launched into our laps of, \u201cHere\u2019s AI, and you must use it.\u201d In any other walk of life, whether it\u2019s personally or professionally, if someone just threw something at you and said, \u201cYou need to use this, or you\u2019re going to get left behind,\u201d and you didn\u2019t even know what it was, you\u2019d be more reluctant to use it.<\/p>\n\n\n\n<p>AI is becoming a bit of a subjective term now. You could get a room of 10 accountants and ask them what AI is, and every single one would come up with a different answer. It\u2019s a bit like asking AI itself\u2014you\u2019d probably get 10 different answers.<\/p>\n\n\n\n<p>So, there\u2019s this aspect of understanding what it is first. But that\u2019s not the most important thing. There\u2019s also the element of understanding how AI can help you. For example, when I speak to practitioners, they say, \u201cOkay, I want to start using AI in my audit department.\u201d And I\u2019ll ask, \u201cOkay, but what for?\u201d It\u2019s not just about using AI; you need to know what benefit you want to achieve from it.<\/p>\n\n\n\n<p>If you haven\u2019t started with AI yet, and you don\u2019t fully understand it, the best place to start would be using AI note-takers. We\u2019re seeing a lot of people use this now. I join calls quite often, and we\u2019re joined by an AI note-taker. For those who aren\u2019t aware, this is essentially a robot that joins the meeting alongside you and acts as a virtual assistant, taking notes for you.<\/p>\n\n\n\n<p>I use one called Fireflies. The reason I use this one is because not only does it do a transcript, but I can take sound bites from it, and I can search in the transcript. So, when I\u2019m back in practice and have a meeting with a client\u2014say, a farmer who tells me they\u2019ve bought a new tractor\u2014I can easily search for the word \u201ctractor\u201d in the transcript and find the relevant part of the conversation. It makes it easy to reflect.<\/p>\n\n\n\n<p>There are other great use cases for these note-takers. They can send the transcript to everyone in the meeting, give you an idea of whether the connotation was positive or negative, and summarise action points and questions.<\/p>\n\n\n\n<p>The reason I recommend starting here is because these benefits are quickly achieved, and from there, your team can get excited about using AI. They\u2019ll start thinking, \u201cOh, that\u2019s really helped me. How else can I use this?\u201d So, it\u2019s also great for team engagement.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Yeah, I love that. And, I mean, we joke\u2014I always joke that sometimes more AI note-takers join the call in Silverfin than actual people. It\u2019ll still join if you don\u2019t, so sometimes you have like four or five note-takers and only three people. It\u2019s like, \u201cOh, they\u2019re really good.\u201d I agree\u2014they are really good! A great introduction tool. And like, we use a specific piece of AI here called Gong. Gong will even craft follow-up emails based on the action points and notes discussed in the call.<\/p>\n\n\n\n<p>I\u2019m not overly a fan of AI-crafted communication because I think it takes away the personality, but it\u2019s a great tool if you\u2019re not comfortable crafting that email yourself, or if you\u2019re a junior in the office and not quite as confident. It\u2019s a great jumping-off point to start with. It helps you get comfortable and get started.<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah. And I quite often say, when using tools like these as a starting point, it doesn\u2019t have to be your end point. So, if Gong crafts that email for you, that\u2019s fantastic\u2014use it as a starting point, then add the personality and the human element yourself.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> I\u2019ll tell you another great use I found recently. So, I\u2019ve started some volunteering projects outside of Silverfin, which is super exciting, but it means I\u2019m taking a lot of notes. And I mean, I\u2019d love to put mine against your partner\u2019s and see which ones are worse.<\/p>\n\n\n\n<p>What I decided to do was scan my notes into ChatGPT and get ChatGPT to transcribe them for me, so I could then put them into a Google Doc and have a much clearer revision tool. And it works brilliantly. It\u2019s so good at transcribing even the worst handwriting. I\u2019d boldly say 98% of the time it\u2019s accurate\u2014and I\u2019m definitely not accurate 98% of the time!<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah, I mean, I use a Remarkable tablet to take my notes. It\u2019s great\u2014it syncs with Word and other apps. But as you say, it almost eradicates the use case for that, because now you can upload a photo of your paper notes and use something like ChatGPT to organise them. If you have a tab for specific topics, clients, or industries, you can always have that information on hand. You can even ask questions about the notes rather than sifting through them all.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Yeah, I think my ultimate plan is to put all of my notes into its own GPT and then use it as a search tool. I think that\u2019s what I\u2019m going to try and do. But that might be a little step too far for where we are on the podcast today!<\/p>\n\n\n\n<p>So, look, let\u2019s take note-takers as a good starting point, right? Great tool, could have a real impact within the practice. But I use Gong, I think you use Fireflies&#8230; and then there are a few others, or many others as well. So, in terms of going through that process, what hints and tips would you give to an accountant looking to find the right tool? Should they try everything, or should they be laser-focused and go on recommendations?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yes, don\u2019t try every tool. There are millions of them out there. And also, this might be a little bit unfair today, and maybe a little bit controversial, but there are a lot of apps and software claiming to have AI because they know it\u2019s a buzzword. If you go onto the website of many apps and software vendors now, the first page will say \u201cAI\u201d because it catches the eye.<\/p>\n\n\n\n<p><strong>hil Hobden:<\/strong> It needs to replace cloud, right?<\/p>\n\n\n\n<p><strong>Billie McLoughlin:<\/strong> Yeah, it has. Yeah. And even if people don\u2019t fully understand what it means or why AI is being mentioned, it\u2019s like, well, it <em>has<\/em> to have AI. And again, I still have these conversations with people now where they say, &#8220;I want a certain tool. It\u2019s got to be on the cloud.&#8221; And I\u2019m like, &#8220;But why?&#8221; If you don\u2019t know why you want something to do it, then you\u2019re just following the trend for oblivious reasons. But yes, people aren\u2019t trying everything.<\/p>\n\n\n\n<p>Crowdsourcing information is by far the best way to do it. So staying informed but not consumed is such a big tip in this world because there\u2019s so much out there. If you can tune into a few trusted sources, it\u2019s helpful. For example, the Digital Podcast is a great one. I watch Jason Staats quite a lot on YouTube. I personally have a membership called Tech Talk for members so they can stay up to date with those changes once a quarter rather than having to do all the research themselves.<\/p>\n\n\n\n<p>As a practitioner, you don\u2019t have time to research every product. So instead, tune into the right sources, listen, and if something sparks interest, then go ahead and research it. Another thing that works really well is a member of ours who runs a monthly &#8220;lunch and learn.&#8221; Within their team, they say, &#8220;Okay, the tax department wants you to look at this,&#8221; or &#8220;the audit department needs to look at that.&#8221; Then once a month, they all get together to discuss either new software or new features in existing software. They\u2019ll ask, &#8220;How have you used that this month? What did you find beneficial?&#8221; It\u2019s a great way to share use cases and crowdsourcing information works really well.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Yeah, I think you make a really good point about the podcasts and articles that, like Accounting Web, for example, are really good at breaking down some of those tools and things that people can use.<\/p>\n\n\n\n<p>And absolutely, listen to other accountants, right? Like us. We all know there are hundreds of Facebook, LinkedIn, and other groups, even WhatsApp groups, with colleagues. I\u2019m in a couple myself. I\u2019ve infiltrated a few accountant groups, and every so often, I see someone ask, &#8220;Oh, we want to solve this problem, what tools are good?&#8221; And I\u2019ll just pop in and go, &#8220;Hey, look, we use this because we find it\u2019s X, Y, and Z.&#8221;<\/p>\n\n\n\n<p>We\u2019ll talk a little bit about ethics and security later because I actually think that\u2019s probably one of the bigger concerns people have.<\/p>\n\n\n\n<p>You mentioned that every bit of software is putting AI on their website, and I think that\u2019s a fair point. I think you\u2019re absolutely right. What question should an accountant be asking a vendor around AI when looking at their products? So they don\u2019t just get sucked in by the hype of AI, which turns out to be yet another ChatGPT, right?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah, so with AI, I think what people do is they kind of lead with the wrong part of it\u2014they lead with the AI and how that can help. Whereas actually, what they need to start with is: &#8220;Okay, as a practice, what is our problem, and how can this product or software solve that problem?&#8221; It\u2019s kind of irrelevant whether it\u2019s artificial intelligence, general intelligence, or just RPA (robotic process automation). It doesn\u2019t matter as long as the solution solves the problem.<\/p>\n\n\n\n<p>So the questions should really be about what problems you have and how that software can solve them. And if they\u2019re using artificial intelligence, then I guess the questions would be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;How is that different to just using software?&#8221;<\/li>\n\n\n\n<li>&#8220;How can we get the most out of it?&#8221;<\/li>\n<\/ul>\n\n\n\n<p>The other issue we have with AI, whether it\u2019s built into software or using a standalone product, is: Do we know how to use it properly? So whether you\u2019re using ChatGPT or a co-pilot built into a bookkeeping tool, the problem a lot of people are going to have is that this thing\u2019s been placed in our laps, but where\u2019s the education around it? Who knows how to ask the right questions?<\/p>\n\n\n\n<p>Prompt engineering, for example, just came out of nowhere, and nobody actually knows what prompt engineering means. It\u2019s essentially just a way of asking a tool a question. What we need to do is make sure our team is trained in asking the right questions, making sure they can use AI properly, and also recognise if AI is producing something incorrect.<\/p>\n\n\n\n<p>One of the questions I always ask a tool when they say they\u2019ve got AI is: &#8220;What if AI reaches its limit? If I ask your tool a question and it doesn\u2019t know the answer, what would happen?&#8221; Quite often, in standalone products like ChatGPT, it might &#8220;hallucinate,&#8221; which essentially means it makes up an answer. We don\u2019t want that in a tool where we rely on the answer to give to a client. We want the product to say, &#8220;My capabilities end here. I don\u2019t have an answer.&#8221;<\/p>\n\n\n\n<p>So I think that\u2019s probably one of the biggest questions. But try not to lead with the AI. Instead, lead with the solution to the problem you\u2019ve got.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> And actually, I think that\u2019s great advice across the board for any form of technology, right? Like, I always say that you shouldn\u2019t get sucked in by the great coffee cup or notebook at the event. Just make sure that when you\u2019re looking at software, it\u2019s solving a specific problem you have.<\/p>\n\n\n\n<p>And I guess that leads me to another question. You work with a lot of firms and you\u2019ve been in practice yourself. What do you think are some of the key areas where firms could save time or maybe drive efficiencies with AI? What kind of impact could it have in an ideal situation?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah. So this is why I set up Friday. I feel like everybody talks about AI and how it\u2019s going to change your life and revolutionise everything, but actually, nobody talks about how it <em>does<\/em> it. So this development has come out by Microsoft\u2014here is how an accountant can actually use this development in your practice.<\/p>\n\n\n\n<p>People need to not get wrapped up in the idea of how AI can change everything and just take it a step at a time. Some of the best use cases I\u2019ve done demos for in past presentations\u2014let me take you through a bit of the client journey:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Marketing and Awareness:<\/strong> To attract new clients, you could take frequently asked questions from a note-taker or ones within your practice and throw them into something like ChatGPT to make them nice and neat. Then ask, &#8220;These are the questions I get asked. Could you help me attract more clients or clients to use this specific software?&#8221; As an accountant, we\u2019re not marketers, but AI can help with marketing tasks like blogs for websites or social media posts. Again, just make sure you add that human element.<\/li>\n\n\n\n<li><strong>Onboarding Clients:<\/strong> I\u2019ve created an AI avatar of myself that I can feed a script to. Every time I onboard a new client, I just change the client name and get a personalised video. I don\u2019t have to record the video each time. It takes about 10 seconds. There are also great statistics around video content, such as how many hours of YouTube are watched daily and how much content is uploaded to TikTok. Clients are getting used to consuming information through video.<\/li>\n\n\n\n<li><strong>Bookkeeping:<\/strong> There are some fantastic use cases in software. For example, asking software questions. Major bookkeeping tools now introduce chatbots for this. For trainees, ChatGPT is great for spreadsheets. You can ask it to create a formula like, &#8220;I want a formula that will make a pie chart from this data and highlight anything over \u00a31,000.&#8221; It will create it instantly. You can even ask it to create a double-entry journal for a specific person.<\/li>\n\n\n\n<li><strong>Compliance:<\/strong> Use AI to explain tax queries. For example, feed a link to HMRC legislation and ask it to reinterpret it into layman\u2019s terms, either for a junior team member or a client. You could even ask it to explain it differently depending on the industry. So a plumber may want it explained differently from a manufacturer.<\/li>\n\n\n\n<li><strong>Advisory:<\/strong> For advisory, you could use it for &#8220;what if&#8221; scenarios. For example, \u201cHere\u2019s an anonymised P&amp;L from January to March. What would happen if revenue went up by 10% and theme costs went up by 20%?\u201d There are lots of use cases for this, especially with ChatGPT or some of the tools that integrate AI.<\/li>\n<\/ol>\n\n\n\n<p><strong>Phil Hobden:<\/strong> I love that. There are so many great tips.<\/p>\n\n\n\n<p>My wife uses it for website HTML coding. So she\u2019ll get it to write the code for her. I just sit there thinking, &#8220;If I had this 20 years ago when I was building websites, it would have been a total game-changer.&#8221; Sadly, I didn\u2019t!<\/p>\n\n\n\n<p>Let\u2019s talk about security and ethics now, right? It\u2019s a big concern for people. Are people too concerned about the security and ethics around AI? Are they right to be concerned, and what can they do to make sure they\u2019re being as safe as they can be?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Yeah, I mean, they\u2019ve got a right to be concerned, as accountants. Ethics and security are built into our studies, so I understand that. When I first started talking about AI a couple of years ago, I used to kind of brush over this because nobody was interested\u2014it\u2019s boring. But every time I\u2019d finish a session, the questions would always be about ethical implications.<\/p>\n\n\n\n<p>It\u2019s interesting to look at how much we use Google now and how much data it has on us. People have kind of just accepted it. I think AI will eventually follow that route.<\/p>\n\n\n\n<p>But there is concern, and people like Elon Musk, for example, don\u2019t have the greatest reputation for trustworthiness, so there are concerns. I wouldn\u2019t be putting my bank details into ChatGPT, even if I felt it was safe. And when you\u2019re using something like that, it claims to redact and anonymise information when training the model again. But I still wouldn\u2019t trust it.<\/p>\n\n\n\n<p>A few tips I would say for using products with AI built in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure it meets the same security requirements as the rest of the product. If you\u2019re already happy with Microsoft or a bookkeeping product, ensure the AI element is just as secure.<\/li>\n\n\n\n<li>If you\u2019re using a paid AI product, it\u2019s essential because if you\u2019re not paying for it, <em>you\u2019re<\/em> the product. If you use a paid-for version, the security is much better, and using something like Microsoft Teams or ChatGPT within Microsoft is a good idea because it has enterprise-level security. Microsoft has a significant shareholding with OpenAI, so they use similar security.<\/li>\n\n\n\n<li>There\u2019s also the option, when using these versions, to go into the settings and toggle the option to stop the AI from learning from your data.<\/li>\n<\/ul>\n\n\n\n<p>Finally, I recommend having an AI policy. As accountants, we didn\u2019t get into this industry expecting to deal with these issues. But it\u2019s the reality now. Having an AI policy ensures that your team understands how to use AI safely and sensibly. You can guide them on what data is safe to use and how to anonymise sensitive data.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> I love that. I think there are some really good practical tips there. So my last question, very quickly, before I ask the final question: What\u2019s your favourite AI tool, Billie? What\u2019s the one you couldn\u2019t do without right now?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> Well, I think it would have to be ChatGPT. It\u2019s definitely up there. But I think, if Microsoft keeps developing the way they are, I think Copilot is going to be the one. All of my information is essentially already in Microsoft. What I always say is it\u2019s crazy that we can go online and find more about a rare frog in the Amazon rainforest than we can about our own business. The thought that we can go into something like Microsoft or Dropbox and ask questions based on our own data and get that information back instantly just feels like where we should be.<\/p>\n\n\n\n<p>So, right now, it\u2019s ChatGPT, but there are some other great tools emerging too.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Amazing. Last question then. What\u2019s the one piece of advice you\u2019d give accountants to cut through the overwhelming noise that is AI?<\/p>\n\n\n\n<p><strong>Billie Mcloughlin:<\/strong> I think I\u2019ve already said this, but stay informed, but don\u2019t consume everything. Make sure you\u2019re not getting overwhelmed or spending too much time on AI unnecessarily. Stay informed but don\u2019t get consumed by it, and make sure it\u2019s always relevant. When you\u2019re looking at something, keep in mind the problem you\u2019re trying to solve.<\/p>\n\n\n\n<p>Don\u2019t try to be the hammer finding a nail. Make sure you have a use case for it before you run with it. Don\u2019t think you need it to solve everything because, at the moment, we\u2019re not at that stage.<\/p>\n\n\n\n<p>But please don\u2019t be frightened. Your clients are expecting this. Your team is expecting this, and it\u2019s really important we embrace it. Otherwise, there might be a time when we get left behind. I don\u2019t want to say something too clich\u00e9, but it\u2019s probably going to have to be my last point.<\/p>\n\n\n\n<p><strong>Phil Hobden:<\/strong> Thanks, Billie. Great to chat.<\/p>\n<\/details>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In episode three of the podcast, Phil sits down with Billie McLoughlin, tech and AI lead at 2020 Innovation, who shares practical advice for accountants looking to embrace AI. From simple tools [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":78993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462,767],"tags":[],"class_list":["post-78974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en-gb","category-podcast-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use AI at Work for Accountants | Silverfin IE<\/title>\n<meta name=\"description\" content=\"Discover practical ways accountants can use AI at work with tips from Billie McLoughlin of 20:20 Innovation. 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